Germany

Total volume sales for beer in Germany declined in 2023, as off-trade sales suffered from the shift towards more moderate alcohol consumption among young adults, combined with their rising preference for other types of alcoholic drinks, notably…

Bleach in Germany, despite its effective disinfecting properties, has fallen out of favour with the majority of local consumers due to its perception as a strong chemical. As a result, volume sales of bleach have been declining. This shift in…

The second half of 2022 brought economic uncertainty to what had started as an optimistic year in travel and tourism. Nevertheless, travel remained a priority that consumers wanted to spend on, especially after saving up during the two years of…

In recent years, bottled water in Germany has confronted a pressing issue – sustainability. With a strong focus on eco-friendliness, many consumers have started questioning the need for bottled water in a country where the tap water is high quality.…

The evolving landscape of consumer behaviour after the COVID-19 pandemic continues to shape the choices of Germans, including when it comes to breakfast cereals. The extended periods of working from home and an increased emphasis on indoor living…

Butter has long been a staple dairy ingredient in German cuisine, with a rich history and cultural significance. After two years of pandemic-driven home seclusion, which benefited the consumption of butter as cooking and baking were adopted as…

In 2023, current value sales in cafés/bars in Germany continued to lag behind the pre-pandemic level, despite increases in value sales and volume transactions. One of the notable trends in this year was the persistence of a lower average spend per…

The so-called “traffic-light” coalition is attempting to revolutionise Germany’s drug policy. The current plan to legalise cannabis is, however, a rather cautious approach to that. Yet, the debate has shown how much cannabis is already part of many…

Reduced sugar cola and non-cola carbonates are at the forefront of growth within carbonates in Germany. While regular carbonates is set to see an off-trade volume decline in 2023, reduced sugar carbonates is expected to maintain a static performance,…

Demand for premium cat food in Germany continues to grow in 2024. Notably, the cat population in Germany is increasing at a faster rate than the dog population, creating a larger customer base for cat food. This demographic shift is heightening…

In 2023, charge cards in Germany displayed resilience, adapting to the post-pandemic era. The category witnessed a surge in usage, particularly in the commercial segment, with value and transactions sitting marginally below pre-pandemic levels in…

Inflation has had a noticeable impact on demand for cheese in Germany, prompting consumers to substitute higher-priced cheese varieties with cheaper alternatives. After a price increase of more than 20% since the first quarter of 2022, consumers are…

Childrenswear in Germany is expected to continue to see current value growth in 2023, given the high inflation rate and resultant price increases. Nevertheless, volume sales are set to decline, reflecting the cost-of-living crisis and low consumer…

In 2024, cocoa prices continue to significantly impact chocolate confectionery in Germany, influencing both production and retail prices. Fluctuations in cocoa costs are causing widespread repercussions, particularly for smaller players with limited…

Off-trade volume sales of cider/perry in Germany recorded solid growth in 2023, as the category continued to attract new consumers by being increasingly considered an alternative to beer. The wide offer of fruit-flavoured cider/perry has helped to…

Following a long-term trend, retail volume sales of cigarettes in Germany continued to decline in 2023, partly due to the steady decrease in smoking prevalence, notably among young adults. According to the Federal Center for Health Education (BZgA),…

A contrast between the volume sales declines of 2023 and the solid value sales performance of cigars and cigarillos in Germany was partly due to the continued shift towards premiumisation. This trend benefited value sales of cigars, notably through…

Inflation, a prevailing concern in Germany at the end of the review period, is exerting a considerable influence over consumer behaviour within coffee. The prices of daily essentials, including coffee, have witnessed upward spirals, prompting…

Colour cosmetics maintained dynamic current value growth in Germany in 2023, with both premium and mass colour cosmetics experiencing healthy growth, with high double-digit increases. Mass colour cosmetics grew slightly faster than premium, although…

In 2023, declining retail volume sales are expected across every product category in computers and peripherals. An important factor in this is that due to the increase in demand during the pandemic, demand has now dropped. In addition, the high…