Germany

During the pandemic there was a surge in interest in staying fit and healthy. As part of this trend, endurance sports such as running and cycling gained popularity. This included activities such as trail running and outdoor sports, which saw…

Sports nutrition – one of the most dynamic categories in the entire consumer health industry, continued to record strong growth in 2023. The category has been continuing to experience a positive performance, with double-digit current value growth…

Sportswear in Germany had a shy start to 2023, after the last quarter of 2022, when consumer confidence was at a record low. Despite initial pessimism about the economy in 2023, given the spike in energy prices, winter was less rigorous than…

In 2023, staple foods in Germany faced significant challenges marked by high price increases across various product categories. Despite these economic pressures, staple foods like pasta, rice and bread retained their indispensability in the daily…

Starchy root consumption in Germany experienced another year of decline in 2023, reflecting market dynamics and dietary trends affecting the category. The evolving dietary habits of consumers in Germany were one of the factors influencing this shift.…

In 2023, store cards in Germany faced stagnant development. Despite a brief resurgence in 2021 and 2022, the category has struggled to return to pre-pandemic levels. The decline is attributed to the growing consumer preference for alternative loyalty…

Street stalls/kiosks demonstrated remarkable resilience and adaptability navigating the challenges posed by the COVID-19 pandemic. Despite facing temporary closures and restrictions during the height of the pandemic, many vendors quickly pivoted…

The briefing explores structural drivers of inflation and their impact on the global economy and business environment. Factors such as demographics changes, globalisation reset, decarbonisation, AI revolution and higher debt levels would add to the…

The Stuttgart in Germany report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

In 2023, retail volume sales of sugar in Germany ceased their declining trajectory and stagnated. Since the at-home baking trend peaked in 2020 and supported category growth following previous declines, 2023 witnessed sugar consumption levels…

The pandemic period was challenging for sales of sugar confectionery in Germany. Not all snacks benefited from larger shopping trips to supermarkets and discounters, while less mobility and children staying home from school, dampened overall retail…

Awareness of the potential harmful effects of sunlight amongst German consumers is extremely high. Understanding of the need to use filters is already strong, having been communicated by producers, social media, and influencers. This is reflected in…

Sunglasses in Germany is expected to record the third strongest current value growth rate across the whole of eyewear in 2024. After the pandemic-related decline in 2020, the category has been continuously recording positive retail current value…