Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Despite recording high single-digit current value growth in 2023, the solid performance by supermarkets in Germany was largely driven by the historically high inflation rate, especially for food and drinks. In comparison to discounters, the other…
This briefing provides insight into the Sustainable Manufacturing trend, exploring the manufacturing sectors with the greatest environmental impact, solutions to improve the sustainability of the manufacturing sector, and potential hurdles that…
In 2023, greater time spent outside of the home following the easing of pandemic restrictions further dragged on demand for surface care in Germany, resulting in volume sales dipping below 2019 levels. On the other hand, value sales continued to rise…
Over half of German consumers reduce food waste and plastic use, while being wary of their impact on the planet; shaping sustainable shopping decisions. Due to the rise of consumers avoiding meat, with over 30% being Meat Avoiders, Vegan and…
Producers of sweet biscuits in Germany are having to navigate uncertain times marked by fluctuating prices and economic instability. Several factors are contributing to this volatility, significantly impacting both players and consumers. One of the…
Health concerns are exerting a significant influence on demand for sweet spreads in Germany as consumers increasingly seek options that align with their wellbeing goals. This shift is characterised by demand for healthier ingredients, reduced sugar…
Total sweet spreads packaging saw a second year of decline in Germany in 2023, with falling packaging volumes across honey, chocolate spreads, and jams and preserves, as sales of such products continued to normalise after the boost seen during the…
The spectre of inflation has been casting its shadow over tea in 2023, significantly shaping consumer preferences and purchasing decisions. As inflation drives up the cost of everyday essentials, including tea, local consumers are making thoughtful…
The Coronavirus (COVID-19) pandemic has slowed down economic growth and has triggered significant interruption to urban economic growth, raising unemployment, reducing consumer spending and cutting local government finances. Cities are the engines of…
Restrictions on movement, changing consumer preferences and the heightened focus on safety triggered by the COVID-19 pandemic are anticipated to alter the future of consumer mobility, urban planning and construction. The surge in homeworking, reduced…
In 2023, tissue and hygiene in Germany experienced a persistent increase in value following significant growth the previous year. This continued growth was mainly driven by the sustained rising costs of raw materials and production. Despite a lower…
Retail volume sales of cigarettes in Germany continued to decline in 2023, partly due to the steady decrease in smoking prevalence, notably among young adults. While cigarette consumption is constantly declining, it remains on a relatively high level…