Germany

After consecutive declines over 2021-2023, after the pandemic, home video in Germany is set to grow again in retail volume terms in 2024. This is likely to be driven by the European Championship in football, as well as the Olympic Games, both taking…

In 2023, homewares in Germany only witnessed marginal current value sales growth. However, this was largely driven by inflation and price increases. Slowing demand was driven by high consumer price inflation and poor economic growth in the country,…

In 2023, hosiery in Germany has continued experiencing a shift in consumer behaviour, which started along with the reopening of businesses. Given the return to events outside of the home, such as socialising, travel, and office work, sheer hosiery is…

Hot drinks in Germany still benefits from a significant proportion of the population spending considerable time at home. Although local consumers are gradually returning to foodservice channels, the cost-of-living crisis has placed them under…

Flexible packaging is the most popular pack type for hot drinks in Germany, widely used across both tea and coffee categories. Within flexible packaging, flexible paper and flexible plastic are the most popular pack types. This trend can be…

Health concerns among German consumers continued to influence developments within packaged food in 2023. Despite inflationary pressures and rising prices, many health-conscious consumers continued to prioritise their health and were willing to pay…

Protein-enriched products have become increasingly popular in Germany due to the growing interest in healthy eating and fitness. These products provide a convenient and appetising way for people to consume greater protein content, which is considered…

Health claims have become a significant selling point for hot drinks in Germany, with brands emphasising various benefits such as immune support, enhancing relaxation, digestive health and brain health and memory. The growing demand for functional…

Concerns about calorie and carbohydrate intake continued to rise in Germany in 2023, supported by a greater interest in health and wellness since the pandemic and greater access to information, especially on the internet. This helped to support a…

Health claims within soft drinks in Germany that were a good source of antioxidants, minerals or vitamins witnessed significant growth in 2023. This growth was driven by increasing consumer awareness and interest in nutrition and wellness, as Germans…

Post-pandemic, increasingly health-conscious consumers are searching for healthier staple foods in Germany, including breakfast options, thereby driving up demand for no, low or no added sugar variants, all of which recorded double-digit value growth…

The economic slowdown in 2023 somewhat undermined the performance of hypermarkets in Germany, as the format is highly dependent on non-grocery purchases often considered by consumers as discretionary spending. This adds to the longer-term challenges…

Rising retail prices of ice cream in Germany stem from several factors, notably increased energy expenses linked to cooling systems. With ice cream demand traditionally peaking during the warmer summer months, retailers face heightened electricity…

Imaging devices, both digital cameras and digital camcorders, are set to continue to decline in retail volume terms in Germany in 2024. This can mainly be attributed to the substitution by smartphone cameras. As smartphones have become an…

In-car entertainment in Germany is set to continue to decline in retail volume terms in 2024, and at an even more rapid rate than in the previous year, as the devices in this category become increasingly redundant. In-car navigation devices are being…

This report provides valuable insights into product innovation in Germany, analysing data from Euromonitor International’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch…

Levi Strauss Germany is set to maintain its leading position in both men’s and women's premium jeans in Germany in 2023, and stores have seen a consistently positive business performance. Levi’s enjoys long-time brand recognition amongst consumers,…

After 2022 saw double-digit growth in jewellery sales in Germany, 2023 showed signs of a slowdown. Among the drivers that led to a revival in the jewellery industry in 2022 were a renewed sense of freedom to socialise and enjoy life after two years…

In comparison with other Western European countries, Germany maintains high per capita consumption of juice. However, overall juice consumption is on a gradual decline in the country, primarily due to mounting concerns about its sugar content. As…

In 2023, Germany was experiencing strong inflationary pressures, which was having an understandable impact on the spending habits of German consumers, particularly within the realm of large cooking appliances. The increased cost of living was…