Germany

Dog food in Germany is experiencing pronounced polarisation of price segments, with mid-priced dry dog food recording a decline in 2024, while both premium and economy segments are enjoying notable growth. This trend is being driven by evolving…

The demand for drinking milk products in Germany is declining following certain shifts in consumer patterns. With an increasing number of local consumers adopting alternative diets, such as veganism or flexitarianism, the evolution of dietary…

In 2023, Germany’s economy contracted by 0.3%, due to sluggish spending, which was impacted by high inflation and stricter financing conditions. However, an improvement is expected in 2024, with projected GDP growth of 0.2%, while inflation is set to…

In 2023, inflation still had a notable impact on edible oils in Germany, leading to elevated prices and changes in consumer behaviour. Factors such as rising labour costs, fuel prices and agricultural inputs contributed to higher production expenses…

In 2023, as food prices remained high, some consumers in Germany turned to eggs as a cheap alternative to meat due to their perception as a healthy food choice. Therefore, despite a marginal retail volume decline in 2023, demand for eggs remained…

The briefing examines the global development of the EV industry. It breaks down the analysis into three key pillars: EV industry overview, EV charging industry and EV battery industry. Each section seeks to shed light on the dominant trends,…

Energy drinks remains one of the most dynamic soft drinks categories in Germany, set to experience robust growth across both the off-trade and on-trade channels in 2023. In the off-trade channel, shelves are expanding their energy drinks offer. Over…

The briefing introduces the 2022 Electric Vehicle (EV) Readiness Index which has been produced for 37 countries globally. The index seeks to assess the readiness of each country across four key pillars: Market Maturity, Income and Spending,…

In its second edition, the EV Readiness Index 2023 indicates the best prepared markets for the electric vehicle (EV) transition. This follows growing EV take-up, with new electric passenger car registrations set to reach 20% of total registrations…

Following the loss of inbound arrivals due to restrictions on travel during the pandemic, tourist visitor levels in Germany were continuing to recover in 2023, despite global macroeconomic pressures such as high inflation and the rapid escalation of…