Ghana Cities Review

September 2024

Accra and Kumasi are Ghana’s most economically vibrant cities. Meanwhile, Tamale holds the highest potential for future economic growth. However, challenges for the country’s cities will persist in the near term due to the continuing global economic slowdown and the impact of tight financial conditions. In the longer run, Ghana’s cities are set to face burdens on infrastructure, due to large and increasing populations.

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OVERVIEW

The report is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities. Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:

  • Population
  • Consumer Expenditure
  • Digital Consumer
  • Wealth
  • Possession of Household Durables
  • Economy
  • Labour
  • Transport

The report helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.

 The market research report includes:

  • Major Ghana cities scorecard
  • Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
  • Historic data on population, consumer expenditure, digital consumer and other indicators
  • Five-year forecasts of trends and city growth
 USE the report TO ANSWER QUESTIONS INCLUDING:
  • How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
  • Which cities will be the fastest growing in Ghana?
  • What is the consumer market potential in specific cities?
  • Which cities in Ghana have the largest number of wealthy consumers?
  • How does the city affordability differ across country and region?
  • How does labour productivity differ across cities?
  • What is the household profile in different cities?
 BUY CITIES REPORTS TO:
  • Gain competitive intelligence about cities
  • Track key cities trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This cities review originates from Passport, our Cities market research database.

The Ghana Cities Review market research report includes:

  • Major Ghana cities scorecard
  • Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
  • Historic data on population, consumer expenditure, digital consumer and other indicators
  • Five-year forecasts of trends and city growth

The Ghana Cities Review in Ghana report answers: 

  • How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
  • Which cities will be the fastest growing in Ghana?
  • What is the consumer market potential in specific cities?
  • Which cities in Ghana have the largest number of wealthy consumers?
  • How does the city affordability differ across country and region?
  • How does labour productivity differ across cities?
  • What is the household profile in different cities?

Ghana Cities Review

HEADLINES

Accra’s population grows due to substantial natural change
Tamale poised for the strongest increase in internet access
Higher incomes in Accra supported by fast economic growth
Sekondi-Takoradi experiencing rapid inflation
Accra to remain the largest contributor to Ghana’s economy by 2028
Summary 1 City Scorecard by Pillar 2023
Chart 1 Population in 2023 and Population Period Growth 2023-2028
Chart 2 Population by Age by City 2023
Chart 3 Average Household Size by City 2023
Chart 4 Population Density and Net Migration 2023
Summary 2 City Scorecard in Population Pillar 2023
Chart 5 Total Consumer Expenditure in Ghana by City 2023
Chart 6 Consumer Expenditure per Capita 2023 and Consumer Expenditure Period Growth 2023-2028
Chart 7 City Affordability, Consumer Expenditure on Housing and Transportation 2023
Chart 8 Discretionary vs Necessity Consumer Expenditure 2023
Summary 3 City Scorecard in Consumer Expenditure Pillar 2023
Chart 9 Share of Households with Internet and Broadband Internet Access 2023
Chart 10 Possession of Digital Devices by City 2023
Summary 4 City Scorecard in Digital Consumer Pillar 2023
Chart 11 Disposable Income per Capita 2023 and Disposable Income Period Growth 2023-2028
Chart 12 Share of Households by Disposable Income Band 2023
Chart 13 Number of Households with Disposable Income Over USD150,000 2023 and Period Growth 2023-2028
Chart 14 Household Possession of Kitchen Durables by City 2023
Chart 15 Household Possession of Entertainment Electronics by City 2023
Chart 16 Household Possession of Other Durables by City 2023
Summary 5 City Scorecard in Wealth Pillar 2023
Chart 17 GDP per Capita in 2023 and Real GDP Growth by City 2023-2028
Summary 6 City Scorecard in Economy Pillar 2023
Chart 18 Economically Active Population in 2023 and Employed Population Period Growth by City 2018-2023
Chart 19 Labour Force Participation Rate and Unemployment by City 2023
Chart 20 Labour Productivity Value 2023 and Productivity Period Growth by City 2018-2023
Summary 7 City Scorecard in Labour Pillar 2023
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Buy Cities reports to:

  • Gain competitive intelligence about cities
  • Track key cities trends, opportunities and threats

Inform your marketing, brand, strategy and market development, sales and supply functions This cities review originates from Passport, our Cities market research database.

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