The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ghana.
The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…
This briefing examines how the wood commodity is performing globally and in the largest countries in terms of wood supply and consumption. The report also provides data and analysis for wood prices, imports, exports and top consuming industries as…
Retailing saw a surge in current value sales as inflation rates soared in 2022. With retailers still struggling to recover post-pandemic, consumer purchasing power was hit by rising retail prices. Consumers made cutbacks and focused on essential…
Ghana ranks in the bottom half in the Index of Economic Freedom, due to a lack of microeconomic stability and worsening fiscal health. Additionally, skills shortages impede the development of high value-added sectors, while the underdeveloped ICT…
Demand for dairy is growing among low socioeconomic groups thanks to its healthy image, despite the rising cost of living. Independent small grocers continue to characterise the distribution of dairy as modern retailing remains in its infancy,…
Accra and Kumasi stand as the foremost economic powerhouses within Ghana. Furthermore, Accra is poised for substantial future economic expansion. Nevertheless, urban centres in the nation will grapple with ongoing issues. In the short term, these…
In 2023, Ghana is witnessing inflation, leading consumers to choose more affordable options like herbal/traditional products due to their more affordable prices. Similar to other sub-Saharan African markets, the use of herbal/traditional products is…
Continued income inequality and rising inflation threaten consumer market development in Ghana. With a significant portion of the population allocating most of their income to necessities, discretionary spending is set to remain limited over the long…
From 2022 to 2027, Ghana is expected to see a modest increase in the number of households, with extended households remaining the predominant type. In 2022, elevated inflation, standing at 31.8%, added to the increased cost of living. Over the medium…
Price remains a pivotal factor during 2023 and continues to shape consumer choices. Consumers persist in making decisions, leaning towards more economical and affordable brands. Edible oils remain central to cooking, but retail sales dipped due to…