The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ghana.
In 2023, alcoholic drinks in Ghana is facing significant challenges due to exceptionally high inflation, which averaged above 40%. This economic strain has negatively impacted the overall performance of alcoholic drinks compared to 2022. Despite…
In 2023, global inflation rates are causing prices to rise, affecting consumers’ consumption habits. Meanwhile, more modern attitudes towards personal grooming and rising exposure to global style and fashion trends due to widening internet access are…
In 2023, Ghana is witnessing inflation, leading consumers to choose more affordable options like herbal/traditional products due to their more affordable prices. Similar to other sub-Saharan African markets, the use of herbal/traditional products is…
Price remains a pivotal factor during 2023 and continues to shape consumer choices. Consumers persist in making decisions, leaning towards more economical and affordable brands. Edible oils remain central to cooking, but retail sales dipped due to…
Retail volume sales of baby food in Ghana are projected to continue to decrease in 2024. However, higher prices, albeit rising at a slower rate, are set to ensure strong, if slower, retail current value growth, compared with 2022 and 2023.