Global Consumer Trends in Eyewear

October 2022

This report identifies the five out of Euromonitor International’s Top 10 Global Consumer Trends that are expected to have the most impact on the eyewear industry in the near future. It explores the changes in consumer values and behaviour driving the trends, the impact on businesses in eyewear, and examples of company responses both from within the eyewear market and from other industries.

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This report comes in PPT.

Key Findings

Climate Changers: Business must adapt now

COVID-19 fast-tracked the adoption of climate change initiatives by the eyewear industry by several years. Consumers are now seeking a deeper understanding of the risks of a changing climate, and eyewear companies must continue to respond to stay competitive in the marketplace.

Digital Seniors: A force to be reckoned with

Digital seniors are an increasing population, with strong buying power, and are a force to be reckoned with. Eyewear players could take a leaf from the consumer health industry’s book and stop relying on traditional methods to reach this elderly cohort.

Socialisation Paradox: Eyewear has the answer

The eyewear industry has the answer to the Socialisation Paradox, which has been to give consumers multiple ways of ordering spectacle frames, sunglasses and contact lenses to ensure safety. Practices are now looking towards an omnichannel future as the best way to address these changing consumer habits and assist the patient at all touchpoints.

Self-Love Seekers: Take a leaf out of packaging

Eyewear businesses will do well to learn from other industries, such as packaging, when relating to the Self-Love Seeker on how to connect with the human emotions through well-crafted packaging designs.

The Metaverse Movement: Smart glasses are the gateway to success

Embracing smart eyewear will be crucial for eyewear players to create new opportunities, with the aim to reach consumers who are spending more time than ever at home. Smart glasses will no doubt play into the metaverse movement in the long term.

Scope
Top 10 Global Consumer Trends 2022 in brief (1)
Top 10 Global Consumer Trends 2022 in brief (2)
Executive summary
While eyewear sales have bounced back, there are risk factors impacting recovery
Consumer landscape in 2022 by generation
Ageing remains one of the most significant global drivers for eyewear
Millennials are a force to be reckoned with in eyewear
Consumer landscape in 2022 by consumer expenditure
Major behavioural shifts shaping long-term consumption
Top global consumer trend 2022: Climate changers
C limate changers in eyewear
Climate changers in eyewear: UK digital brand Pangaia launches sunglasses made using CO2
Learnings from apparel: Klarna incorporating CO2 footprint tracking into online shopping
Top global consumer trend 2022: Digital seniors
Digital seniors in eyewear
Learnings from consumer health: Nutren Senior’s chatbot in Brazil helps seniors embrace digital age
Digital seniors in eye health: RNIB’s tutorials help consumers with sight loss get online
Top global consumer trend 2022: Socialisation paradox in eyewear
Socialisation paradox in eyewear
Socialisation paradox in eyewear: UK brand Cubitt’s 3D scan face app
Socialisation paradox in eyewear: Gentle Monster’s tech-focused stores
Top global consumer trend 2022: Self-love seekers
Self-love seekers in eyewear
Self-love seekers in eyewear: Hoyalux iD Myself - a new progressive lens
Learnings from packaging: Binh Minh connects with human emotions
Top global consumer trend 2022: The metaverse movement
The metaverse movement in eyewear
The metaverse movement in eyewear: Ray-Ban stories smart glasses
The metaverse movement in eyewear: NHS trials smart goggles to free up nurses time
Learnings from fashion: Gucci presents its brand to young consumers in a virtual space
Key takeaways

Eyewear

Eyewear is the aggregate of contact lenses, spectacles and sunglasses.

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