Global Overview of Income and Expenditure

November 2024

As consumers grow more cautious, understanding shifts in global income and expenditure is essential for future-focused strategic planning. Businesses must adapt to evolving purchasing power and spending patterns to uncover actionable growth opportunities. With robust income gains anticipated across emerging markets, particularly in Asia, proactive strategies will be crucial.

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Key Findings

Slowdown and divergence in disposable income growth

Global disposable income rose by 3.4% in real terms in 2023, driven by growth in Asia Pacific and North America. By 2040, global disposable income growth is projected to slow down to a CAGR of 2.6%, with emerging and developing regions leading the expansion. Notably, emerging and developing Asia will see a CAGR of 4.5%, underlining its strong economic momentum.

Asia Pacific on the quest to overtake North America in spending

With a projected real growth of 49.8% in consumer spending over 2023-2040, Asia Pacific is set to overtake North America as the largest region for consumer expenditure. Developed Asian nations such as Japan and South Korea are expected to drive a significant increase in spending, though still lagging behind China. South Asia will experience the fastest growth rates in the region.

Global wealth surges

In 2023, the global wealthy population expanded by 6.4%, driven by an addition of 2.4 million individuals, predominantly from the US, Germany, the UK and France. While total wealth grew by 6.9% globally, China, Russia, Canada and Japan saw a decline in wealth. The US remained the leading market, accounting for 48.7% of wealthy adults, with wealth increasing by 7.8% over 2023.

Food, health and education retain their importance

Between 2023 and 2040, global consumer spending on food and non-alcoholic beverages will rise in real terms, with consumers raising their budget allocations on essentials such as fish and dairy, as well as health-focused products. Education will be the fastest-growing category, driven by the growing demand for upskilling and reskilling.

Rising income inequality

Income inequality is expected to worsen, with the Gini Index rising in 63 of 103 countries, including the US, China, Germany, Japan and India, by 2040. Social class E, representing individuals earning less than half a country’s average income, will grow by 19.7%, necessitating targeted strategies to meet their needs and preferences.

Our expert’s view of Income and Expenditure in 2023
Key findings
Inflation keeps threatening consumer income and expenditure
Top five trends in Income and Expenditure
Top five trends uncovered
Drivers of consumer markets and impact on Income and Expenditure
Global income and expenditure in 2023: Summary
Rebound in global consumer income growth in 2023 and 2024
The compounded effect of rising living costs
Strong growth in global wealth adds to rise in income polarisation
Spending shifts towards cautious and conscious choices
Asia Pacific drives global consumer spending growth
Experience More megatrend drives spending on hotels and catering
Relatively stable global income growth through to 2040
Asians to increase their already high savings ratio
Social class E to become larger and older
Health, housing and leisure are top spending areas for high-income earners
Navigating consumer spending shifts with granular insights
All eyes on spending in Asia Pacific
Consumers will spend significantly more on food and drinks in 2040
Leveraging consumer income and expenditure shifts for future growth
Opportunities for growth
Our expert’s view of Income and Expenditure to 2040
Consumer expenditure by region and country
Consumer expenditure by urban/rural split
Consumer expenditure by category
Consumer expenditure in selected categories
Population by income band
Gross Income by Age
Income by gender
Social classes
Wealth and high-net-worth individuals (HNWIs)
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