As consumers grow more cautious, understanding shifts in global income and expenditure is essential for future-focused strategic planning. Businesses must adapt to evolving purchasing power and spending patterns to uncover actionable growth opportunities. With robust income gains anticipated across emerging markets, particularly in Asia, proactive strategies will be crucial.
This report comes in PPT.
Global disposable income rose by 3.4% in real terms in 2023, driven by growth in Asia Pacific and North America. By 2040, global disposable income growth is projected to slow down to a CAGR of 2.6%, with emerging and developing regions leading the expansion. Notably, emerging and developing Asia will see a CAGR of 4.5%, underlining its strong economic momentum.
With a projected real growth of 49.8% in consumer spending over 2023-2040, Asia Pacific is set to overtake North America as the largest region for consumer expenditure. Developed Asian nations such as Japan and South Korea are expected to drive a significant increase in spending, though still lagging behind China. South Asia will experience the fastest growth rates in the region.
In 2023, the global wealthy population expanded by 6.4%, driven by an addition of 2.4 million individuals, predominantly from the US, Germany, the UK and France. While total wealth grew by 6.9% globally, China, Russia, Canada and Japan saw a decline in wealth. The US remained the leading market, accounting for 48.7% of wealthy adults, with wealth increasing by 7.8% over 2023.
Between 2023 and 2040, global consumer spending on food and non-alcoholic beverages will rise in real terms, with consumers raising their budget allocations on essentials such as fish and dairy, as well as health-focused products. Education will be the fastest-growing category, driven by the growing demand for upskilling and reskilling.
Income inequality is expected to worsen, with the Gini Index rising in 63 of 103 countries, including the US, China, Germany, Japan and India, by 2040. Social class E, representing individuals earning less than half a country’s average income, will grow by 19.7%, necessitating targeted strategies to meet their needs and preferences.
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