Greece

In 2023, wearable electronics was the second-best performing category in the Greek consumer electronics category, driven by the notable surge in smartwatch sales. This key trend reflects a transition from basic step counters to advanced devices that…

E-readers continue to experience a strong decline in sales, primarily due to their high price, which hinders their attractiveness. Greeks also have limited interest in e-books, especially the older generations who prefer printed books. Another key…

Smartphones are witnessing steady growth in volume sales during 2024, reflecting the sustained demand for advanced mobile technology in Greece. This increase derives from growing demand for premium devices with advanced features, with consumers…

The strong rebound in new car ownership in Greece has supported sales of in-car entertainment in 2023. In 2024, volume growth slowed markedly as the cost-of-living crisis urged many consumers to become more conservative with their spending. This…

Imaging devices in Greece face fierce competition from smartphones, as many consumers now opt for smartphones as their primary device for capturing photos and videos due to their convenience and portability. Smartphones offer ever more advanced…