Greece

In 2024, computers, laptops, and tablets are still posting very strong volume declines in Greece largely attributed to maturity and post-pandemic normalisation. Notable volume growth occurred during 2020 and 2021, due to the pandemic-induced shift to…

Inflationary pressures continue to take their toll on discretionary spending in 2024 and this has had an impact upon the performance of consumer electronics in Greece. Furthermore, the government’s green scheme for replacing air conditioners and…

In Greece, the best performing headphones are TWS earbuds. Both mass and premium products are prominent within headphones, although mass TWS earbuds enjoy higher volume sales given the shorter lifespan of economy products. TWS earbuds is seeing a…

Home audio and cinema in Greece continues to witness sales decline in 2024, in retail volume and current value terms. The decline is affecting all categories and all price points, with even premium models that are normally more resilient due to their…

In home video, volume sales of televisions are in decline due to the maturity of this category in Greece. With high TV penetration in the country, sales growth is now largely driven by rising demand for premium TVs featuring larger screens and…

Imaging devices in Greece face fierce competition from smartphones, as many consumers now opt for smartphones as their primary device for capturing photos and videos due to their convenience and portability. Smartphones offer ever more advanced…

The strong rebound in new car ownership in Greece has supported sales of in-car entertainment in 2023. In 2024, volume growth slowed markedly as the cost-of-living crisis urged many consumers to become more conservative with their spending. This…

Smartphones are witnessing steady growth in volume sales during 2024, reflecting the sustained demand for advanced mobile technology in Greece. This increase derives from growing demand for premium devices with advanced features, with consumers…

E-readers continue to experience a strong decline in sales, primarily due to their high price, which hinders their attractiveness. Greeks also have limited interest in e-books, especially the older generations who prefer printed books. Another key…

In 2023, wearable electronics was the second-best performing category in the Greek consumer electronics category, driven by the notable surge in smartwatch sales. This key trend reflects a transition from basic step counters to advanced devices that…