Greece

High fibre remained the leading health and wellness claim in staple foods in Greece in 2023. Many consumers look for high fibre products to compensate for the deficiency in their fibre intake from vegetables, especially as increasingly hectic…

Sugar has become a key focus of consumer health concerns on the back of increasing publicity around the role of excessive sugar consumption in the development of a range of health problems, including obesity, type 2 diabetes and hypertension. Sugary…

The snacks market in Greece witnessed a notable pivot towards health and wellness claims in 2023. With consumer health consciousness continuing to rise strongly, products carrying claims such as low fat, no sugar, high protein, gluten free, and vegan…

Natural remained the leading health and wellness claim in hot drinks in Greece in 2023. Coffee and tea have an inherently natural positioning, which resonates strongly with growing consumer concerns about the potentially harmful health effects of…

Protein is perhaps the most popular factor consumers currently look for in almost any packaged food in the Greek market. With the health and wellness trend driving a growing commitment to regular exercise and sporting activity, Greek consumers have…

Natural was the leading health and wellness claim in cooking ingredients and meals in Greece in 2023. The claim saw dynamic growth in both volume and value terms during the year. In common with consumers in many other markets, Greek consumers have…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…