Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, growth in the largest subcategory in beauty and personal care in Greece, body wash/shower gel, was driven by price increases and tourism. Private label registered brand share growth owing to the tightening of household budgets.
Excluding hair care and baby wipes, the baby and child-specific category registered volume decline in Greece in 2023, with current value growth resulting from unit price rises. Volume decline can be attributed to falling birth rates, leading to…
In 2023, wipes in Greece recorded a retail value decline, with retail volume declining in all areas apart from baby wipes. These declines were the result of higher price points and the rising cost of living, with consumers prioritising essential…
In 2023, the tissue and hygiene landscape in Greece recorded double-digit retail value growth, driven by rising price points. However, the decline in disposable incomes influenced and shaped consumer behaviour in the tissue and hygiene market. While…
In 2023, retail tissue in Greece saw a substantial uplift in retail value growth, driven by ongoing inflation. The retail price of tissue products saw significant hikes in 2022, which continued in 2023; the consequence of rising costs of raw…