Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The low birth rate in Greece is a challenge for retail volume sales of baby food. While the price hikes in 2022 and 2023 meant that baby food is set to record a positive current retail value growth, parents are finding it difficult to afford. As…
The wound care category has been subject to price hikes in 2022 and 2023 in the context of high rates of inflation and hikes in production and transport costs. Wound care is not subject to the same regulatory framework as other OTC products and,…
The over-promising claims that weight loss supplements have been making through the years are affecting the category’s performance. Consumers have been losing their trust in the efficacy of weight loss supplements and this is affecting sales. Despite…
Vitamin C and vitamin D have posted dramatic increases in sales since the onset of the pandemic. Consequently, in 2022, sales already started to show signs of decline due to maturity. Vitamin D, which is the largest category, witnessed losses in 2022…
Alongside the re-opening of gyms and the increase in the number of people engaging in sporting activities since the pandemic being growth drivers for sports nutrition, the category also appears to be appealing to a different consumer group. Consumers…