Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Smartphones are witnessing steady growth in volume sales during 2024, reflecting the sustained demand for advanced mobile technology in Greece. This increase derives from growing demand for premium devices with advanced features, with consumers…
Imaging devices in Greece face fierce competition from smartphones, as many consumers now opt for smartphones as their primary device for capturing photos and videos due to their convenience and portability. Smartphones offer ever more advanced…
In home video, volume sales of televisions are in decline due to the maturity of this category in Greece. With high TV penetration in the country, sales growth is now largely driven by rising demand for premium TVs featuring larger screens and…
In Greece, the best performing headphones are TWS earbuds. Both mass and premium products are prominent within headphones, although mass TWS earbuds enjoy higher volume sales given the shorter lifespan of economy products. TWS earbuds is seeing a…
The reopening of the market, as the Coronavirus (COVID-19) crisis ebbed, boosted wine in Greece in the on-trade channel. However, strong pressure on disposable incomes, as a result of the cost-of-living crisis, meant Greek consumers went out less,…
A chronically declining category, hair removers and bleaches has seen an uptick in sales in the aftermath of the COVID-19 pandemic, and this increase can be attributed to increased willingness amongst consumers to socialise.
2023 was very positive for deodorants in Greece, as both core deodorant categories, roll-ons and sprays, recorded strong growth in volume terms. This can be attributed to the increased use of deodorants due to a changing climate and higher inbound…
Retail faced notable challenges in Greece in 2023. Inflation was - and continues to be - very high and prices were constantly rising. Retailers, regardless of industry, were forced to raise their prices as they could not absorb the increases in the…
Polishes is a relatively uninteresting category, which is suffering from being a discretionary product in a time of economic pressures. Added to which, polishes has also been affected by price hikes, alongside the category not having a great deal of…
The market for snacks in Greece is expected to register modest growth in retail volume terms in 2024, a slight improvement on the previous year. While this will be accompanied by a higher rate of current value growth, this will be due to…
Vending saw dynamic current value growth in Greece in 2023, though sales remained far below the level seen in 2021. Vending in Greece declined dramatically after the closure of ThesGala-Pies Cooperative’s fresh milk vending machines, which had…
Since mid-2022, inflationary pressures and the decline in disposable incomes have had an impact on Cannabis product consumption in Greece. On the one hand, the cost of living crisis is taking its toll on consumer spending on Cannabis products. These…
The market for sugar confectionery in Greece will see a stagnant performance in retail volume terms in 2024, as consumers move towards more nutritious snack choices. In order to maintain relevance and attract health-conscious consumers, many…
Overall, alcoholic drinks in Greece saw flat total volume sales in 2023, despite the impact of inflation and the cost-of-living crisis upon disposable incomes and purchasing power. Off-trade volume sales fell in a number of categories, influenced by…
There has been a growing demand for high-quality customer service when owners go shopping for their cats, with people increasingly looking for treatments and services as well as food and products for their beloved pets. Pet City, which is the leading…
In 2023, wipes in Greece recorded a retail value decline, with retail volume declining in all areas apart from baby wipes. These declines were the result of higher price points and the rising cost of living, with consumers prioritising essential…
In 2023, the menstrual care landscape in Greece was impacted by rising production costs and supply chain pressures, which urged companies to increase retail prices. This led to overall positive, double-digit retail value growth. To continue…
The hypermarkets channel saw value sales rise in Greece in 2023. Hypermarkets are evolving into small shopping centres. Their construction with escalators, their huge parking lots and the variety of products on offer are reminiscent of a shopping…
Fragrance is a key area of new developments in toilet care, as players vie to catch consumers' attention. For example, third-placed overall brand Klinex (Unilever Hellas SA) launched a new series of rim blocks with essential oils, with unique…
Home insecticides is another category which is being impacted by price hikes, driven by high costs for manufacturers and inflationary pressures. Whilst players have aimed to absorb their own costs as much as possible, especially in light of the…