Greece

During the pandemic, the main channels for premium fragrances, department stores and beauty specialist retailers, suffered the biggest losses, while home seclusion and limited opportunities for going out and socialising dampened demand. However,…

Convenience retailers witnessed growth in Greece in 2023 as more and more people visited their stores for their daily purchases. This trend started during the COVID-19 crisis, when consumers procured essential goods from nearby stores, and now it has…

Despite bleach remaining in a volume slump and suffering from maturity, the category is actually somewhat benefitting from consumers' reduced purchasing power. Essentially, bleach offers a cheap and effective cleaning solution, despite its negative…

Air care is a discretionary category, thus is facing the challenges of offering non-essential products in a time of economic uncertainty and inflationary pressures. That said, sales are still managing to show positive volume and value growth, albeit…

Inflation continued to negatively impact consumer foodservice in Greece in 2023, yet to reach its peak in terms of effect. Lingering post-pandemic effects helped to curb drops in footfall despite huge declines in disposable incomes amid steep price…