Greece

General merchandise stores saw continued current value growth in Greece in 2023. Many brands continue to invest heavily in traditional advertising, such as through television, since it still manages to target consumers aged above 40 years old who…

In 2023, nappies/diapers/pants in Greece was subject to price hikes; the result of an increase in production and logistics costs. Despite the increase in prices in 2022, retail prices rose further across all subcategories in 2023 as manufacturers and…

Most independent self-service cafeterias in Greece are located in travel and lodging locations such as ferries, highway service stations, and campsites, for example. Within this context, following the strong growth recorded in 2022 in response to…

High inflation in 2023 led to declining disposable incomes, in turn slowing down domestic spending in foodservice, despite the year marking a post-pandemic return to normal. While Q1 began with improved performance in terms of sales per outlet, the…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…