Greece

The penetration of freestanding cookers is steadily decreasing year-on-year as trends in kitchen design are unfavourable to these products. Freestanding growth derives solely from replacement purchases and small models targeted at students. The…

The prices of most products in food preparation appliances were subjected to hikes, driven by rising inflation, and an uplift in costs for transportation and manufacturing in 2022. While transport and shipping costs were beginning to normalise, price…

Inflation and the cost of living crisis affected the performance of apparel and footwear in Greece in 2023, with price increases resulting in substantial current value growth across all categories. Volume sales increased, too, post-COVID-19; however,…

Value growth in hair care appliances was driven by air styling brushes in 2023, a relatively new category in Greece, posting a strong increase in growth. The value increase also benefited from the entry of Dyson products, which have a retail price…

Players are capitalising on the particularly strong demand for healthy ready meals as these combine the desire for a nutritious meal with convenience and consumers’ now entrenched habit of consuming ready meals whilst at work. At the end of 2022, new…

Although washing machines are appliances of high priority and will therefore be replaced immediately if they stop working, the replacement of functioning washing machines was postponed by consumers in 2022 and 2023. This was due to households gaining…

Other hot drinks posted a steep retail volume decline in 2023, aligned to the cost of living crisis and lower disposable incomes. As such, consumer purchasing changed, and many focused on essentials, with other hot drinks lacking commodity status. In…

The re-opening of schools and the lifting of COVID-19 restrictions, such as compulsory use of face masks in schools, is leading to strong growth for multiple categories within paediatric consumer health. For example, sales of lice/anti-parasitic…

Herbal/traditional cough, cold and allergy (hay fever) remedies has posted very strong growth in 2022 and in 2023 as the category has benefited from the surge in respiratory illness that was seen in Greece in Q4 2022 and Q1 2023 in line with the…

In 2023, away-from-home tissue and hygiene recorded an uplift in value sales, while volume sales were challenged by rising prices. Horeca operators faced reduced profit margins in 2023; the result of price hikes in operating costs due to a rising in…