Greece

The low birth rate in Greece is a challenge for retail volume sales of baby food. While the price hikes in 2022 and 2023 meant that baby food is set to record a positive current retail value growth, parents are finding it difficult to afford. As…

Digestive health has recovered its status as a key growth driver in dietary supplements, with probiotics amongst the best performers in the Greek market. Demand was growing rapidly prior to the outbreak of COVID-19, but the pandemic led to growth…

The penetration of RTD Tea sales in supermarkets remains low, and the bulk of the retail volume is derived from the impulse channel. As impulse purchases drive consumption, RTD tea is less impacted by the cut in consumer spending that is challenging…

A post-COVID-19 return to business travel and events such as christenings and weddings benefited apparel accessories in 2023, with a notable increase in volume sales of ties. Belts, too, are benefiting from a return to office work and socialising and…

The growth of gross lending in consumer lending for 2023 is moderate and slower than what was anticipated a year ago. Factors such as surging inflation, an escalating energy crisis exacerbated by the Russian invasion of Ukraine (with its effects…