Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
As the appeal of cider/perry in Greece remained limited among the domestic population, the category’s performance was fairly flat in 2023, with only a marginal drop in total volume sales. Retail volume sales dropped moderately while on-trade volume…
In 2023, retail tissue in Greece saw a substantial uplift in retail value growth, driven by ongoing inflation. The retail price of tissue products saw significant hikes in 2022, which continued in 2023; the consequence of rising costs of raw…
Supermarkets saw value growth in Greece in 2023. Players in the channel expand their networks mainly through acquisitions, primarily focusing on the acquisition of small local chains in order to open stores all over Greece. Smaller chains were hit…
The discounters channel saw an upward trend in Greece throughout the review period, which continued in 2023. The challenging economic conditions and high rate of inflation prevailing towards the end of the review period served to bolster consumer…
Smartphones are witnessing steady growth in volume sales during 2024, reflecting the sustained demand for advanced mobile technology in Greece. This increase derives from growing demand for premium devices with advanced features, with consumers…
Imaging devices in Greece face fierce competition from smartphones, as many consumers now opt for smartphones as their primary device for capturing photos and videos due to their convenience and portability. Smartphones offer ever more advanced…
In home video, volume sales of televisions are in decline due to the maturity of this category in Greece. With high TV penetration in the country, sales growth is now largely driven by rising demand for premium TVs featuring larger screens and…
In Greece, the best performing headphones are TWS earbuds. Both mass and premium products are prominent within headphones, although mass TWS earbuds enjoy higher volume sales given the shorter lifespan of economy products. TWS earbuds is seeing a…
The reopening of the market, as the Coronavirus (COVID-19) crisis ebbed, boosted wine in Greece in the on-trade channel. However, strong pressure on disposable incomes, as a result of the cost-of-living crisis, meant Greek consumers went out less,…
A chronically declining category, hair removers and bleaches has seen an uptick in sales in the aftermath of the COVID-19 pandemic, and this increase can be attributed to increased willingness amongst consumers to socialise.