Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Premium skin care performed very strongly in Greece in 2023 in current value terms, with premium dermocosmetic brands sold in pharmacies spearheading growth and registering significantly better performance compared to their mass counterparts. While…
High inflation and its subsequent impact on local consumers’ disposable income significantly impacted purchasing habits and brand developments across beauty and personal care in Greece in 2023.
Health and beauty specialists saw current value growth in Greece in 2023. Players in the channel are working hard to differentiate their offers and adapt to evolving market trends. The Body Shop launched a store in Athens that is sustainably designed…
Cylinder vacuum cleaners remained the largest category in terms of retail volume and value in 2023, regardless of the strong growth in more innovative areas. Penetration is not decreasing as many consumers are not replacing cylinder models with other…
A mild winter in 2023 led to only modest volume growth for product areas such as jackets and coats and jumpers. However, temperatures were unusually low in late spring, with the summer season starting later than usual. This impacted sales of summer…