Greece

In 2023, gross lending in the primary category of other personal lending is experiencing a slowdown in growth due to inflation and reduced disposable incomes. Rising prices, coupled with stagnant salaries, have instilled a sense of insecurity in…

Vitamin C and vitamin D have posted dramatic increases in sales since the onset of the pandemic. Consequently, in 2022, sales already started to show signs of decline due to maturity. Vitamin D, which is the largest category, witnessed losses in 2022…

Given the strong increase in tourism flows, lodging, travel modes and foodservice had almost fully recovered to pre-pandemic levels by 2022, although this was not the case for intermediaries. Even though value sales in intermediaries posted a strong…

The market for dairy products and alternatives in Greece is projected to experience sluggish growth in retail volume terms in 2024, continuing the trend observed in the previous year. Although there will be an uptick in current value growth, this…

Protein is perhaps the most popular factor consumers currently look for in almost any packaged food in the Greek market. With the health and wellness trend driving a growing commitment to regular exercise and sporting activity, Greek consumers have…