Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Energy drinks remained one of the most dynamic categories in terms of growth in 2023. Even though consumption has been steadily growing for several consecutive years, the landscape has yet to hit maturity and continues to grow. Factors that are…
Nuts and seed-based spreads are much loved by Greek consumers who try to follow a healthy lifestyle, as these spreads have a very high nutritional value. People include these spreads on their breakfast or as ingredients to make healthy recipes, such…
The energy crisis and high inflation continues to impact staple foods in 2023. Consumers are trying to save money either by reducing the amount of products they buy or switching to more affordable options, including private label. Retailers are…
The lifting of pandemic restrictions has boosted sales of Jeans in Greece in 2023, while unusually low temperatures in May and June prolonged the jeans-wearing season (usually, sales begin to decline in mid-spring, when local consumers switch to…
Breakfast cereals have witnessed strong price inflation in recent years and this trend remains prominent in 2023. Many Greeks are opting to make their own cereals instead of buying packaged cereals, guided by a plethora of easy recipes available…