Greece

The hypermarkets channel saw value sales rise in Greece in 2023. Hypermarkets are evolving into small shopping centres. Their construction with escalators, their huge parking lots and the variety of products on offer are reminiscent of a shopping…

Fragrance is a key area of new developments in toilet care, as players vie to catch consumers' attention. For example, third-placed overall brand Klinex (Unilever Hellas SA) launched a new series of rim blocks with essential oils, with unique…

Home insecticides is another category which is being impacted by price hikes, driven by high costs for manufacturers and inflationary pressures. Whilst players have aimed to absorb their own costs as much as possible, especially in light of the…

Overall inflationary pressures eased in Greece in 2023, compared to the inflation spikes seen in 2022. However, despite this improving economic environment, inflation remains high on home care products. Such pressures derive from the rise in energy…

The market for snacks in Greece is expected to register modest growth in retail volume terms in 2024, a slight improvement on the previous year. While this will be accompanied by a higher rate of current value growth, this will be due to…