Greece

The home products specialists channel registered current value growth in Greece in 2023. During the year, Leroy Merlin, the third largest brand in home products specialists overall, inaugurated its first Naterial store, a showroom that offers the…

Retail e-commerce saw more modest current value growth in Greece in 2023, following three consecutive years of double-digit expansion. The fact that the penetration rate of e-commerce in many categories was relatively low by Western European…

Apparel and footwear specialists saw current value growth in 2023. Inflation and continued price increases have been driving more and more consumers into the second-hand market, which is gradually gaining ground in Greece. Recently, the Bulgarian…

2022 saw strong growth in inbound tourist flows for Greece, driven by lifted pandemic-related restrictions and the recovery of recreational travel. However, in 2023 there was a decline in inbound tourism, thanks partly to cost hikes in flights and…

Rising inflation and the decline in disposable incomes negatively impacted hot drinks' performance in 2023. Significant increases in price across hot drinks and high inflation led consumers to be increasingly price-sensitive, with sales driven by…

Extremely high inflation levels, resulting in price increases across most consumer goods, have directly impacted household purchasing power and led to changes in consumer behaviour. Within hosiery, consumers have become more price-sensitive,…

The low birth rate in Greece is a challenge for retail volume sales of baby food. While the price hikes in 2022 and 2023 meant that baby food is set to record a positive current retail value growth, parents are finding it difficult to afford. As…

Digestive health has recovered its status as a key growth driver in dietary supplements, with probiotics amongst the best performers in the Greek market. Demand was growing rapidly prior to the outbreak of COVID-19, but the pandemic led to growth…

Cylinder vacuum cleaners remained the largest category in terms of retail volume and value in 2023, regardless of the strong growth in more innovative areas. Penetration is not decreasing as many consumers are not replacing cylinder models with other…

A mild winter in 2023 led to only modest volume growth for product areas such as jackets and coats and jumpers. However, temperatures were unusually low in late spring, with the summer season starting later than usual. This impacted sales of summer…

Discounting activities have been gathering pace in footwear as players deploy this strategy to clear out accumulated stock gathered during the pandemic, and to mitigate declines in volume sales as a result of inflationary pressures which are…

During the COVID-19 pandemic of 2020-2021, commercial charge cards experienced a significant downturn in sales. The lockdowns, decline in tourism (a key driver of the Greek economy), general reduction in business activities, and restrictions on…

Upon the lifting of all COVID-19 related regulations, including the compulsory use of face masks, social distancing rules and compulsory self-isolation, there has been a surge in illness which has been a major contributor to sales growth for…

There is expected to be a decrease in volume sales of smartphones, which is by far the most popular mobile phone, in 2023. Continuing inflation and rising price sensitivity is persuading many consumers to put off upgrading their smartphone. That…

Imaging devices are expected to register further volume decline in 2023. Continuing advances in smartphones cameras leading are leading to continual decline in imaging devices, to the extent that some smartphones can meet the imaging device needs of…

Home video is expected to register minimal volume decline in 2023. Several factors are expected to cause the negative performance. Continuing inflation is resulting in lowering purchasing power. Also, there was a surge in sales of big-ticket items…

Headphones is expected to register double-digit volume growth in 2023 and is expected to be the best performing consumer electronic in 2023. This growth is solely driven by increased volume sales for TWS earbuds, with volume sales expected to fall…

RTD coffee has a very low penetration in Greece, largely due to strong competition from fresh coffee. The strong coffee culture in the country, and the wide availability of specialist coffee shops means that takeaway coffee prices are very…

Largely driven by the health trend, chilled Juice has been favoured over the review period, with consumers appreciating the higher nutritional value compared to ambient Juice. However, moving into 2023, ambient Juice had a better performance; the…

Tea is yet to be a mature landscape in Greece, and as such, it has been attracting investment, with new players and launches seen during the review period. However, in 2023, the cost of living crisis resulted in a slowdown in development. The decline…