Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
While traditional cafés offering table service have been strongly impacted by declining disposable incomes leading to drops in footfall and sometimes business closures, specialist coffee shops in Greece proved to be more resilient in 2023. This is…
Natural remained the leading health and wellness claim in hot drinks in Greece in 2023. Coffee and tea have an inherently natural positioning, which resonates strongly with growing consumer concerns about the potentially harmful health effects of…
2023 saw dramatic rises in living costs resulting from soaring inflation and price hikes for food and energy, with consumer purchasing power squeezed considerably. Greeks had to reduce their spending on foodservice and prioritise essential purchases.…
In 2023, growth in the largest subcategory in beauty and personal care in Greece, body wash/shower gel, was driven by price increases and tourism. Private label registered brand share growth owing to the tightening of household budgets.
The home products specialists channel registered current value growth in Greece in 2023. During the year, Leroy Merlin, the third largest brand in home products specialists overall, inaugurated its first Naterial store, a showroom that offers the…
Retail e-commerce saw more modest current value growth in Greece in 2023, following three consecutive years of double-digit expansion. The fact that the penetration rate of e-commerce in many categories was relatively low by Western European…
Protein is perhaps the most popular factor consumers currently look for in almost any packaged food in the Greek market. With the health and wellness trend driving a growing commitment to regular exercise and sporting activity, Greek consumers have…
The market for cigars, cigarillos and smoking tobacco in Greece saw a decline in volume sales in 2023, continuing the trend of the previous year. While the largest product area, fine cut tobacco, has proved to be more resilient than cigarettes,…
Strong price increases in supermarkets as a result of inflation was the biggest factor influencing the performance of mass beauty and personal care in Greece in 2023. Many local consumers selected shopping destinations based on offers and discounts…
There was a lack of developments and investment in the concentrates landscape in 2023, which negatively impacted performance. As a result, sales have continued to decline for another consecutive year. Concentrates is challenged by being viewed as a…