Greece

While traditional cafés offering table service have been strongly impacted by declining disposable incomes leading to drops in footfall and sometimes business closures, specialist coffee shops in Greece proved to be more resilient in 2023. This is…

Due to the increase in price points, general inflation, and consumers' lower disposable incomes, the demand for butter has decreased. Consumers have looked to make butter last longer, to purchase cheaper varieties or simply remove the product from…

Breakfast cereals have witnessed strong price inflation in recent years and this trend remains prominent in 2023. Many Greeks are opting to make their own cereals instead of buying packaged cereals, guided by a plethora of easy recipes available…

There is a very high penetration of private label within bottled water. As such, leading companies are focusing on their brands and forming strategic partnerships with key retailers to produce private label water. This offers opportunities for…

Given the strong increase in tourism flows, lodging, travel modes and foodservice had almost fully recovered to pre-pandemic levels by 2022, although this was not the case for intermediaries. Even though value sales in intermediaries posted a strong…

Despite bleach remaining in a volume slump and suffering from maturity, the category is actually somewhat benefitting from consumers' reduced purchasing power. Essentially, bleach offers a cheap and effective cleaning solution, despite its negative…

Beer in Greece posted a slight decrease in total volume sales in 2023, despite the market size still not having fully recovered to the 2019 pre-Coronavirus (COVID-19) level. However, this was mostly due to the decrease in total volume sales of the…

High inflation and its subsequent impact on local consumers’ disposable income significantly impacted purchasing habits and brand developments across beauty and personal care in Greece in 2023.

In 2023, growth in the largest subcategory in beauty and personal care in Greece, body wash/shower gel, was driven by price increases and tourism. Private label registered brand share growth owing to the tightening of household budgets.

Inflation and regular price increases have significantly affected the baked goods category in 2023. Amid rising costs, bakeries suffered a significant drop in revenues, meaning price increases were essential as most players could not absorb the…