Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Volume sales of sun protection continued to grow in Greece in 2023, driven by the momentum of tourism and rising consumer awareness regarding sun hazards, even off-season. Indeed, daily UV protection is now commonplace. On the other hand, the…
The market for sugar confectionery in Greece will see a stagnant performance in retail volume terms in 2024, as consumers move towards more nutritious snack choices. In order to maintain relevance and attract health-conscious consumers, many…
A large proportion of revenue in street stalls/kiosks in Greece is dependent on events such as festivals and football matches, deriving from operators selling food and drinks just outside of the action. With sales surpassing pre-pandemic levels by…
The presence of store cards remained negligible in Greece during 2022. No major interest in launching products in this category of the financial cards has been shown by any of the country’s financial cards issuers. In particular, the unfavourable…
The energy crisis and high inflation continues to impact staple foods in 2023. Consumers are trying to save money either by reducing the amount of products they buy or switching to more affordable options, including private label. Retailers are…
Although inflation is beginning to ease in 2023, average unit prices remain high, and local consumers have been forced to reduce spending on non-essential items, including apparel and footwear. Many consumers are trading down to cheaper brands of…
Alongside the re-opening of gyms and the increase in the number of people engaging in sporting activities since the pandemic being growth drivers for sports nutrition, the category also appears to be appealing to a different consumer group. Consumers…
The sports drinks landscape posted an increase in retail volume during 2023, as sales continued to recover from the losses it saw during COVID-19. However, slow growth is driven by inflationary pressures and the impact on disposable incomes, given…
Spirits in Greece posted a further, if slower, increase in total volume sales in 2023, notwithstanding the cost-of-living crisis taking its toll on discretionary spending. The increase derived from ongoing strong growth in on-trade consumption as…
In 2023, all product areas posted an increase in retail value sales, due to rising inflation and price hikes. The increase in price points and decline in disposable incomes resulted in consumers adapting their purchasing behaviours, with many…
The market for snacks in Greece is expected to register modest growth in retail volume terms in 2024, a slight improvement on the previous year. While this will be accompanied by a higher rate of current value growth, this will be due to…
The market for smokeless tobacco, e-vapour products and heated tobacco in Greece saw vibrant growth in retail volume terms in 2023. Manufacturers are increasingly shifting their focus away from traditional tobacco products, and towards new-generation…
While small local grocers saw current value growth in Greece in 2023, the channel’s expansion was less rapid than that seen in other areas of grocery retailing. Grocery stores that specialise in Asian, Mexican and other ethnic cuisines did see an…
Air fryers is a dynamic category in consumer appliances, posting the strongest growth in retail volume in 2022 while continuing to witness an increase in penetration in 2023. More players have entered the landscape, and the increase in competition…
The key growth driver in sleep aids in terms of ingredients is melatonin. The variety and availability of products based on melatonin increased dramatically at the end of the review period. The launch of Procter & Gamble’s ZzzQuil Nature made a…
Premium skin care largely outperformed the mass segments in Greece in 2023. Big players with huge investments are catering to a growing market of ever more aware, health- and safety-conscious local consumers who increasingly turn to the pharmacy…
Most independent self-service cafeterias in Greece are located in travel and lodging locations such as ferries, highway service stations, and campsites, for example. Within this context, following the strong growth recorded in 2022 in response to…
The market for savoury snacks in Greece is expected to register modest growth in retail volume terms in 2024, a slight improvement on the previous year. As in other categories, one most prominent trends is the decisive shift towards “better for you”…
The high cost of living remains an issue for Greeks in 2023, with many consumers being forced to restrict purchases to just the bare essentials. Retail volume sales of sauces, dips and condiments category remain dampened by this trend, although there…
RTDs in Greece is one of the most dynamic categories in terms of investment, attracting strong interest from manufacturers and also retailers. Product variety has been increasing year-on-year. The most prominent developments in 2023 were Tails…