Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Imaging devices in Greece face fierce competition from smartphones, as many consumers now opt for smartphones as their primary device for capturing photos and videos due to their convenience and portability. Smartphones offer ever more advanced…
The market for ice cream in Greece will see an improved performance in retail volume terms in 2024, following the losses experienced during the previous two years. Sales will benefit from the easing of the annual rate of inflation, which will…
The hypermarkets channel saw value sales rise in Greece in 2023. Hypermarkets are evolving into small shopping centres. Their construction with escalators, their huge parking lots and the variety of products on offer are reminiscent of a shopping…
High fibre remained the leading health and wellness claim in staple foods in Greece in 2023. Many consumers look for high fibre products to compensate for the deficiency in their fibre intake from vegetables, especially as increasingly hectic…
Sugar has become a key focus of consumer health concerns on the back of increasing publicity around the role of excessive sugar consumption in the development of a range of health problems, including obesity, type 2 diabetes and hypertension. Sugary…
The snacks market in Greece witnessed a notable pivot towards health and wellness claims in 2023. With consumer health consciousness continuing to rise strongly, products carrying claims such as low fat, no sugar, high protein, gluten free, and vegan…
Natural remained the leading health and wellness claim in hot drinks in Greece in 2023. Coffee and tea have an inherently natural positioning, which resonates strongly with growing consumer concerns about the potentially harmful health effects of…
Protein is perhaps the most popular factor consumers currently look for in almost any packaged food in the Greek market. With the health and wellness trend driving a growing commitment to regular exercise and sporting activity, Greek consumers have…
Natural was the leading health and wellness claim in cooking ingredients and meals in Greece in 2023. The claim saw dynamic growth in both volume and value terms during the year. In common with consumers in many other markets, Greek consumers have…
Rising inflation and the decline in disposable incomes negatively impacted hot drinks' performance in 2023. Significant increases in price across hot drinks and high inflation led consumers to be increasingly price-sensitive, with sales driven by…
Extremely high inflation levels, resulting in price increases across most consumer goods, have directly impacted household purchasing power and led to changes in consumer behaviour. Within hosiery, consumers have become more price-sensitive,…
In home video, volume sales of televisions are in decline due to the maturity of this category in Greece. With high TV penetration in the country, sales growth is now largely driven by rising demand for premium TVs featuring larger screens and…
The home products specialists channel registered current value growth in Greece in 2023. During the year, Leroy Merlin, the third largest brand in home products specialists overall, inaugurated its first Naterial store, a showroom that offers the…
Although washing machines are appliances of high priority and will therefore be replaced immediately if they stop working, the replacement of functioning washing machines was postponed by consumers in 2022 and 2023. This was due to households gaining…
Home insecticides is another category which is being impacted by price hikes, driven by high costs for manufacturers and inflationary pressures. Whilst players have aimed to absorb their own costs as much as possible, especially in light of the…
Overall inflationary pressures eased in Greece in 2023, compared to the inflation spikes seen in 2022. However, despite this improving economic environment, inflation remains high on home care products. Such pressures derive from the rise in energy…
Home audio and cinema in Greece continues to witness sales decline in 2024, in retail volume and current value terms. The decline is affecting all categories and all price points, with even premium models that are normally more resilient due to their…
Herbal/traditional cough, cold and allergy (hay fever) remedies has posted very strong growth in 2022 and in 2023 as the category has benefited from the surge in respiratory illness that was seen in Greece in Q4 2022 and Q1 2023 in line with the…
The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…
Health and beauty specialists saw current value growth in Greece in 2023. Players in the channel are working hard to differentiate their offers and adapt to evolving market trends. The Body Shop launched a store in Athens that is sustainably designed…