Greece

Discounting activities have been gathering pace in footwear as players deploy this strategy to clear out accumulated stock gathered during the pandemic, and to mitigate declines in volume sales as a result of inflationary pressures which are…

During the pandemic, the main channels for premium fragrances, department stores and beauty specialist retailers, suffered the biggest losses, while home seclusion and limited opportunities for going out and socialising dampened demand. However,…

High inflation in 2023 led to declining disposable incomes, in turn slowing down domestic spending in foodservice, despite the year marking a post-pandemic return to normal. While Q1 began with improved performance in terms of sales per outlet, the…

General merchandise stores saw continued current value growth in Greece in 2023. Many brands continue to invest heavily in traditional advertising, such as through television, since it still manages to target consumers aged above 40 years old who…

Within the context of further retail price increases, demand for gum in Greece is expected to show a modest decline in 2024. Chewing gum is largely an impulse purchase, and with consumers struggling with the high cost of living, many are cutting down…