Greece

In 2023, wearable electronics was the second-best performing category in the Greek consumer electronics category, driven by the notable surge in smartwatch sales. This key trend reflects a transition from basic step counters to advanced devices that…

The over-promising claims that weight loss supplements have been making through the years are affecting the category’s performance. Consumers have been losing their trust in the efficacy of weight loss supplements and this is affecting sales. Despite…

The reopening of the market, as the Coronavirus (COVID-19) crisis ebbed, boosted wine in Greece in the on-trade channel. However, strong pressure on disposable incomes, as a result of the cost-of-living crisis, meant Greek consumers went out less,…

In 2023, wipes in Greece recorded a retail value decline, with retail volume declining in all areas apart from baby wipes. These declines were the result of higher price points and the rising cost of living, with consumers prioritising essential…

A mild winter in 2023 led to only modest volume growth for product areas such as jackets and coats and jumpers. However, temperatures were unusually low in late spring, with the summer season starting later than usual. This impacted sales of summer…