Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sweet biscuits, snack bars and fruit snacks have generally performed well since the COVID-19 pandemic. Many of these snacks fitted with the indulgence or healthier snacking trends in the country and have continued to thrive in the forthcoming years…
Sugar confectionery is a very mature category in Guatemala, with high levels of penetration and little room for growth. Except for standard mints and medicated confectionery, products are largely consumed by younger children, particularly at birthday…
Despite the challenging economy in 2023 and its negative impact on consumer purchasing power, snacks saw positive growth over the review period, notably in current value terms. Retail prices continued to rise amid further inflationary pressure in…
In 2023, savoury snacks is predicted to remain by far the best seller in snacks, in retail volume terms. The category continues to enjoy robust retail volume and current value growth in 2023 amid a well-developed culture for snacking occasions. Like…
In 2023, the return of normal lifestyles, and the absence of any pandemic restrictions, continues to have a positive impact on ice cream sales. Volume growth is proving robust in both the foodservice and retail channels in 2023, with sales strong…