Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Prior to 2020, e-commerce in Guatemala had been experiencing steady growth over the years, but adoption rates remained relatively low. However, the COVID-19 pandemic triggered a surge in e-commerce sales, particularly among more affluent consumers…
Pharmacies in Guatemala saw robust year-on-year sales growth in 2022. However, when viewed in constant terms (i.e., adjusted for inflation), the sales growth rate slowed from the previous year. This can be attributed to the circumstances of the…
In 2022, retail value sales of grocery retailers recorded substantial growth. Inflationary pressures were a key contributor to this strong value increase, while volume sales growth decelerated compared to the previous year. Overall, increases in the…
In Guatemala, the direct selling channel continues to rely heavily on in-person interactions as e-commerce penetration remains relatively low. The COVID-19 pandemic had a significant negative impact on direct selling in 2020 due to government…
While Latin America’s digital landscape is less well developed than other regions globally, most measures continue to improve, with Coronavirus (COVID-19) also having served to drive the digital landscape development in 2020. With locked-down…