Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023 the direct selling distribution channel represented more than half the value of the total market size for colour cosmetics in Guatemala. The channel is particularly important as a source of income during periods of uncertainty, such as those…
Beauty and personal care in Guatemala continued to feel the impact of price rises in 2023, though to a lesser extent than in the previous year. High inflation persisted, with product cost remining decisive in purchasing decisions for the majority of…
Bar soap continued to dominate bath and shower in Guatemala in 2023. While some younger and more affluent consumers are shifting towards liquid soap as they perceive it to be more practical and hygienic, the vast majority of local consumers still…
In 2023 Guatemalan parents showed a marked preference for lower-priced brands in baby and child-specific products, feeling the impact of constant price increases in products for feeding and caring for their children. They focused on finding local…
Overall, wipes in Guatemala registered modest constant value growth, as retail prices continued to rise. In households, baby wipes have become versatile tools and are often use for various cleaning purposes. For baby care, trusted brands like Huggies…
Tissue and hygiene in Guatemala registered healthy current value growth, though constant value and volume growth was more moderate, as inflation still continued to be an issue, though price rises eased. As such, consumers were price sensitive and…
Retail tissue in Guatemala registered healthy volume growth, though constant value growth was more modest, as continuing rising prices cut into profitability. Consumers were highly price sensitive, though also looked for quality. Charmin touted its…
Adult retail incontinence in Guatemala registered healthy current value and modest volume growth in 2023. The population is ageing and with older people being the main consumers group, this drove demand. However, women also often suffer from urinary…
Nappies/diapers/pants in Guatemala registered healthy constant value and moderate volume growth in 2023, partly supported by continuing population growth. While nappies/diapers accounted for most volume sales and registered the highest volume growth,…
Menstrual care in Guatemala registered modest constant value and volume growth in 2023, in spite of continuing rising prices. Continuing population growth supported volume growth. That being said, a large proportion of the population still cannot…