Guatemala

Guatemalans are heavy coffee drinkers with this beverage being a dominant choice irrespective of social status. In addition, local coffee production is well-developed. Indeed, the microclimate present in Guatemala allows players to produce unique…

In 2023, carbonates continued to witness retail price increases, although to a lesser extent than in previous years. Commodities such as sugar continued to show volatility in international markets. By April 2023, sugar had reached its highest price…

Although Guatemalans have been eager to resume pre-pandemic habits, the consumption of water in bulk 5-gallon format continued to rise in 2023. Due to the increased awareness of healthy lifestyles and practices, household water consumption has become…

Staples foods is expected to expected to register current value and volume growth, though inflation continues to hit companies’ profitability, with constant value growth expected to be more muted.

Rice continues to register price rises, but to a lesser extent than other staple products. Rice, as well as pasta, are seen as affordable staples and are consumed daily. There is also a wide range of brands available, across varying price points, and…

Processed meat and seafood is expected to register a fall in constant value sales and minimal volume growth, as inflation continues to hit profit margins. Prices continue to rise as pressures from energy bills, transport, labour costs and the cost of…

Processed fruit and vegetables is expected to register healthy growth in 2023, both in terms of constant value and volume growth. Products such as shelf stable black beans, which account for most volume sales, are economical and nutritious and appeal…

Breakfast cereal is expected to register moderate volume growth, but marginal constant value growth, as inflation continues to hit profit margins. Imported brands in particular are hit by price rises as pressures from energy bills, transport, labour…

Baked good is expected to register both moderate constant value and volume growth in 2023, in spite of continuing high inflation. Flat breads used for tortilla continues to account for most volume sales. However, prices have increased in 2023, and…

The jams and preserves category holds significant importance in terms of retail volume sales, following substantial growth during the COVID-19 pandemic. In 2023, volume growth has returned to normal rates with retail prices stabilising. Local brands…