Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Tissue and hygiene in Guatemala registered healthy current value growth, though constant value and volume growth was more moderate, as inflation still continued to be an issue, though price rises eased. As such, consumers were price sensitive and…
Retail tissue in Guatemala registered healthy volume growth, though constant value growth was more modest, as continuing rising prices cut into profitability. Consumers were highly price sensitive, though also looked for quality. Charmin touted its…
Adult retail incontinence in Guatemala registered healthy current value and modest volume growth in 2023. The population is ageing and with older people being the main consumers group, this drove demand. However, women also often suffer from urinary…
Nappies/diapers/pants in Guatemala registered healthy constant value and moderate volume growth in 2023, partly supported by continuing population growth. While nappies/diapers accounted for most volume sales and registered the highest volume growth,…
Menstrual care in Guatemala registered modest constant value and volume growth in 2023, in spite of continuing rising prices. Continuing population growth supported volume growth. That being said, a large proportion of the population still cannot…