Guatemala

Guatemala continues to face high levels of inflation in 2023, driving up average retail prices in the tea category. Leading brands have activated sales with the help of discounts and promotional offers, as consumers are more cautious with expenditure…

Towards the end of the review period, direct seller Herbalife launched a new product called Immunity Essentials. This supplement can be mixed into water, tea or other drinks, and is taken once a day to support the functioning of the immune system. It…

Other dairy is a sizeable product in Guatemala, with cream, condensed and evaporated milk being popular products. However, in 2023, with inflation still an issue, other dairy is expected to register both current and constant value decline and only…

Volume sales growth in premium beauty and personal care in Guatemala was moderate in 2023, with current value sales rising rapidly as a result of price increases, though at a slower rate than during the previous two years. Local habits in terms of…

In 2023, Guatemalans were eager to resume activities outside the home. The fear of contagion from the COVID-19 Coronavirus was less relevant for the majority of the population, leading to the return of sports activities and socialising. As a result,…