Guatemala

Rice continues to register price rises, but to a lesser extent than other staple products. Rice, as well as pasta, are seen as affordable staples and are consumed daily. There is also a wide range of brands available, across varying price points, and…

Despite its maturity, ketchup is witnessing robust growth as lower-quality value offerings gain traction in the category. The surge in retail prices has created a favourable environment for domestic producers, supporting cheaper brands, such as B&B…

Weight management and wellbeing sales are set to rise in 2023, led in part by rising unit prices. Strong retail sales growth has been observed in meal replacement, slimming teas, and weight loss supplements, while supplement nutrition drinks has seen…

Processed fruit and vegetables is expected to register healthy growth in 2023, both in terms of constant value and volume growth. Products such as shelf stable black beans, which account for most volume sales, are economical and nutritious and appeal…

Cough, cold and allergy (hay fever) remedies are widely consumed consumer health items in the Guatemalan market. These products have established broad distribution throughout the country, with products available throughout the modern and traditional…