Guatemala

Retail volumes of energy drinks continue to show sustained growth in Guatemala. The product is increasingly associated as a source of energy for workers who perform physical activities, such as construction workers, farmers, or workers on night or…

Breakfast cereal is expected to register moderate volume growth, but marginal constant value growth, as inflation continues to hit profit margins. Imported brands in particular are hit by price rises as pressures from energy bills, transport, labour…

A weak rule of law is adversely affecting economic freedom, whilst Guatemala is witnessing political instability and suppression of freedom of expression. Although resilient, output growth is slowing as remittances reduce and the US economy falters…

In Guatemala, the direct selling channel continues to rely heavily on in-person interactions as e-commerce penetration remains relatively low. The COVID-19 pandemic had a significant negative impact on direct selling in 2020 due to government…

Stand-up pouches have become increasingly popular in the edible oil category in 2023. This stand-up pouch is becoming more prevalent in the landscape, as it is considered as a useful alternative to PET and glass bottles. Capullo from Naturaceites SA…

Despite the challenging economy in 2023 and its negative impact on consumer purchasing power, snacks saw positive growth over the review period, notably in current value terms. Retail prices continued to rise amid further inflationary pressure in…

In 2023, the return of normal lifestyles, and the absence of any pandemic restrictions, continues to have a positive impact on ice cream sales. Volume growth is proving robust in both the foodservice and retail channels in 2023, with sales strong…

Guatemalans are heavy coffee drinkers with this beverage being a dominant choice irrespective of social status. In addition, local coffee production is well-developed. Indeed, the microclimate present in Guatemala allows players to produce unique…

The wound care category is set to see volume sales continue to fall in 2023, though at a slower pace than in the previous year. The COVID-19 crisis saw people ;largely confined to their homes and less likely to experience the kinds of minor injuries…

Steep unit price increases for many sports nutrition products proved to be too much for the category towards the end of the review period, leading to current value decline in 2021 and 2022. Supply chain issues related to protein availability and…

Digestive remedies is set to see positive growth in 2023, with hectic modern lifestyles and convenience orientated diets supporting demand. As many consumers have returned to dining out, consuming more street food, and in general straying from the…

Top topical antifungals brands such as Canesten (Bayer), Lamisil (Haleon), and Unesia (Genomma) keep this segment competitive as each continues vying for more market share. Consumer demand for these products is expected to remain strong over the…

Cheese is expected to be one of the strongest performing dairy products in 2023, with double-digit value growth, as well as healthy volume growth. Lower-income buyers continue to consume unpackaged soft cheese (usually unbranded), which is available…

Sugar confectionery is a very mature category in Guatemala, with high levels of penetration and little room for growth. Except for standard mints and medicated confectionery, products are largely consumed by younger children, particularly at birthday…

In 2023, savoury snacks is predicted to remain by far the best seller in snacks, in retail volume terms. The category continues to enjoy robust retail volume and current value growth in 2023 amid a well-developed culture for snacking occasions. Like…

The retail sector in Guatemala continued to rebound from the COVID-19 pandemic in 2022, although at a slower pace than in 2021. Despite this, it still grew at a rate higher than inflation. The buoyancy of the retail sector was largely driven by…

Prior to 2020, e-commerce in Guatemala had been experiencing steady growth over the years, but adoption rates remained relatively low. However, the COVID-19 pandemic triggered a surge in e-commerce sales, particularly among more affluent consumers…

Pharmacies in Guatemala saw robust year-on-year sales growth in 2022. However, when viewed in constant terms (i.e., adjusted for inflation), the sales growth rate slowed from the previous year. This can be attributed to the circumstances of the…

Even with the high rate of inflation and growing economic uncertainty in Guatemala, paediatric consumer health is seeing a positive performance. As children are back to in-person learning on a full-time basis and are once again participating…

Butter and spreads is expected to register moderate current value growth, but constant value sales are expected to fall as persistent inflation cuts into profitability. In addition, with persistent inflation, consumers are expected to trade down –…