Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Chocolate confectionery is witnessing slower retail volume and current value growth in 2023, with higher unit prices and inflationary pressure restricting consumption. The initial boost provided by the return of impulse occasions and social…
Beauty and personal care in Guatemala continued to feel the impact of price rises in 2023, though to a lesser extent than in the previous year. High inflation persisted, with product cost remining decisive in purchasing decisions for the majority of…
In 2023 Guatemalan parents showed a marked preference for lower-priced brands in baby and child-specific products, feeling the impact of constant price increases in products for feeding and caring for their children. They focused on finding local…
Staples foods is expected to expected to register current value and volume growth, though inflation continues to hit companies’ profitability, with constant value growth expected to be more muted.
Consumer health has seen demand dampened by consumers being confronted with very high inflation. The rate of 9.2% in 2022 was the highest experienced in decades. As a result, more consumers have been forced to prioritise household spending on…
Guatemala continues to face high levels of inflation in 2023, driving up average retail prices in the tea category. Leading brands have activated sales with the help of discounts and promotional offers, as consumers are more cautious with expenditure…
Towards the end of the review period, direct seller Herbalife launched a new product called Immunity Essentials. This supplement can be mixed into water, tea or other drinks, and is taken once a day to support the functioning of the immune system. It…
Other dairy is a sizeable product in Guatemala, with cream, condensed and evaporated milk being popular products. However, in 2023, with inflation still an issue, other dairy is expected to register both current and constant value decline and only…
Volume sales growth in premium beauty and personal care in Guatemala was moderate in 2023, with current value sales rising rapidly as a result of price increases, though at a slower rate than during the previous two years. Local habits in terms of…
In 2023, Guatemalans were eager to resume activities outside the home. The fear of contagion from the COVID-19 Coronavirus was less relevant for the majority of the population, leading to the return of sports activities and socialising. As a result,…