Guatemala

Baby food is expected to register moderate current value growth, but constant value sales are expected to fall as persistent inflation cuts into profitability. That being said, the disruptions in supply that were caused by a recall of Similac in…

Overall, cigars remain quite a small and exclusive category in Guatemala, with few consumers opting for these products due to the relatively high unit prices, aside from enthusiasts and those with greater purchasing power. However, with the return of…

Mass beauty and personal care saw rapidly rising retail prices in Guatemala in 2023, with the country still suffering from high inflation that continued from the previous year. Though price hikes in 2023 were not quite as steep as in 2022, consumers…

Although Guatemalans have been eager to resume pre-pandemic habits, the consumption of water in bulk 5-gallon format continued to rise in 2023. Due to the increased awareness of healthy lifestyles and practices, household water consumption has become…

Gum is one of the categories still suffering from the Coronavirus (COVID-19) pandemic’s harsh impact. Despite the full return of consumer mobility, retail volume sales will remain below pre-pandemic levels in 2023. Industry sources note that fewer…