Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Within e-vapour products in Guatemala, e-cigarettes continue to be very popular among consumers. These products are easily accessible, affordable, and are widely distributed throughout the country. In addition to being readily available throughout…
The reduction in time spent at home in the post-pandemic era has translated into weaker sales of chocolate-based flavoured powder drinks and other plant-based powdered drinks in 2023. Schools have resumed in classes on a full time basis, and the…
In 2023, meals and soups witnessed a moderate lift in retail volume sales as consumption of dry soups increased. Standard brands, including Maggi, Malher and Knorr, continue to characterise soup in 2023 with similar products, flavours and unit…
Similar to other countries in the region, Guatemala boasts a long history and strong tradition of herbal/traditional remedies and practices of natural medicine. Many of these products are commercialised informally, sometimes in unpackaged or…
Overall, value sales for plant-based dairy are low, dominated by soy drinks and other plant-based milk. That being said, plant-based dairy is expected to register the highest volume growth among all dairy and alternatives in 2023. Value sales are…
Though milk power is losing ground to shelf stable UHT milk, it still accounts for most volume sales. Milk powder is an important dairy product for many Guatemalan families because it is affordable and offers a source of nutrition and also has a…
Away-from-home tissue and hygiene in Guatemala registered healthy constant value growth in 2023, in spite of continuing rising prices. Value sales mainly consisted of away-from-home tissue, with value sales for AFH adult incontinence being minimal.…
Yoghurt is expected to register both a decline in current and constant value sales in 2023, though volume sales are expected to increase moderately. With inflation continuing to be an issue, consumers look to trade down and opt for cheaper brands. In…
Dairy products and alternative is expected to register current value and volume growth, though inflation continues to hit companies’ profitability, with constant value sales expected to fall.
In 2023, inflation has begun to subside in Guatemala although retail price inflation continues to impact the basic food basket. Lower prices of some imported goods, regulatory interest rate policies and reduced agricultural production costs have…