Guatemala

Demand for skin care products continued to rise in Guatemala in 2023, despite the price hikes seen for the second consecutive year. Overall category growth was solid in both volume and current value terms. Guatemalans, especially in the middle- and…

2023 saw improved growth rates in both volume and current sales for overall sun care in Guatemala, compared to the previous year. All segments recorded rapid and robust rises as the sun care category remained one of the most dynamic within beauty and…

Guatemala registered another decline in smoking prevalence over 2023, hindering sales of cigarettes. Traditional cigarette smokers have been increasingly migrating to reduced risk alternatives, such as heated tobacco devices, whilst many have taken…

Overall, cigars remain quite a small and exclusive category in Guatemala, with few consumers opting for these products due to the relatively high unit prices, aside from enthusiasts and those with greater purchasing power. However, with the return of…

Within e-vapour products in Guatemala, e-cigarettes continue to be very popular among consumers. These products are easily accessible, affordable, and are widely distributed throughout the country. In addition to being readily available throughout…