Guatemala

The number of households is set to increase moderately, while the average household size will shrink in Guatemala over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast…

Guatemala’s economic challenges have been exacerbated by high inflation levels in recent years, with locals becoming more price sensitive as a result. In 2023, Guatemala also experienced political upheaval, as the progressive Bernado Arévalo was…

There were significant price rises for home-insecticides in 2023, and in particular for spray/aerosols, as supply chain disruptions still lingered and this resulted in high current and constant value growth. However, despite significant price…

Home care registered healthy current value growth, though constant value and volume growth was more muted, as inflation still continued to be an issue, though price rises eased. Political instability rising from the 2023 election also created a…

Similar to other countries in the region, Guatemala boasts a long history and strong tradition of herbal/traditional remedies and practices of natural medicine. Many of these products are commercialised informally, sometimes in unpackaged or…