Guatemala

Dairy products and alternative is expected to register current value and volume growth, though inflation continues to hit companies’ profitability, with constant value sales expected to fall.

Cough, cold and allergy (hay fever) remedies are widely consumed consumer health items in the Guatemalan market. These products have established broad distribution throughout the country, with products available throughout the modern and traditional…

In 2023, inflation has begun to subside in Guatemala although retail price inflation continues to impact the basic food basket. Lower prices of some imported goods, regulatory interest rate policies and reduced agricultural production costs have…

Consumer health has seen demand dampened by consumers being confronted with very high inflation. The rate of 9.2% in 2022 was the highest experienced in decades. As a result, more consumers have been forced to prioritise household spending on…

Powder concentrates witnessed a slowdown in the years prior to the COVID-19 pandemic. The product was becoming obsolete, with younger generations of consumers put off by the lack of convenience as it needs to be prepared before consumption. In…