Guatemala

In 2023 the direct selling distribution channel represented more than half the value of the total market size for colour cosmetics in Guatemala. The channel is particularly important as a source of income during periods of uncertainty, such as those…

Guatemalans are heavy coffee drinkers with this beverage being a dominant choice irrespective of social status. In addition, local coffee production is well-developed. Indeed, the microclimate present in Guatemala allows players to produce unique…

Overall, cigars remain quite a small and exclusive category in Guatemala, with few consumers opting for these products due to the relatively high unit prices, aside from enthusiasts and those with greater purchasing power. However, with the return of…

Guatemala registered another decline in smoking prevalence over 2023, hindering sales of cigarettes. Traditional cigarette smokers have been increasingly migrating to reduced risk alternatives, such as heated tobacco devices, whilst many have taken…

Cider/perry has a niche profile in Guatemala with it being sold mainly through modern retail channels, with only limited shelf space and visibility. Brands such as Arbor Mist, Eva and Wells have narrow portfolios of three to four flavours and have…