Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Overall, cigars remain quite a small and exclusive category in Guatemala, with few consumers opting for these products due to the relatively high unit prices, aside from enthusiasts and those with greater purchasing power. However, with the return of…
Guatemala registered another decline in smoking prevalence over 2023, hindering sales of cigarettes. Traditional cigarette smokers have been increasingly migrating to reduced risk alternatives, such as heated tobacco devices, whilst many have taken…
Cider/perry has a niche profile in Guatemala with it being sold mainly through modern retail channels, with only limited shelf space and visibility. Brands such as Arbor Mist, Eva and Wells have narrow portfolios of three to four flavours and have…
Chocolate confectionery is witnessing slower retail volume and current value growth in 2023, with higher unit prices and inflationary pressure restricting consumption. The initial boost provided by the return of impulse occasions and social…
Cheese is expected to be one of the strongest performing dairy products in 2023, with double-digit value growth, as well as healthy volume growth. Lower-income buyers continue to consume unpackaged soft cheese (usually unbranded), which is available…