Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Baby food is expected to register moderate current value growth, but constant value sales are expected to fall as persistent inflation cuts into profitability. That being said, the disruptions in supply that were caused by a recall of Similac in…
In 2023 Guatemalan parents showed a marked preference for lower-priced brands in baby and child-specific products, feeling the impact of constant price increases in products for feeding and caring for their children. They focused on finding local…
Away-from-home tissue and hygiene in Guatemala registered healthy constant value growth in 2023, in spite of continuing rising prices. Value sales mainly consisted of away-from-home tissue, with value sales for AFH adult incontinence being minimal.…
Analgesics is set to see a decline in sales in 2023 as consumers have migrated away from aspirin in an uncertain economic environment and sought to prioritise household essentials, while turning to other categories to treat basic ailments such as…
It was a positive picture for alcoholic drinks in Guatemala in 2023, with moderate volume and constant value growth, in spite of high inflation and also social unrest.