Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Soft drinks continues to be affected by inflationary pressures in 2023, which prices continuing to rise, but at a slower pace. This had a notable impact on shopping behaviour, with consumers more cautious about their purchases, especially those in…
Despite the challenging economy in 2023 and its negative impact on consumer purchasing power, snacks saw positive growth over the review period, notably in current value terms. Retail prices continued to rise amid further inflationary pressure in…
Within e-vapour products in Guatemala, e-cigarettes continue to be very popular among consumers. These products are easily accessible, affordable, and are widely distributed throughout the country. In addition to being readily available throughout…
Demand for skin care products continued to rise in Guatemala in 2023, despite the price hikes seen for the second consecutive year. Overall category growth was solid in both volume and current value terms. Guatemalans, especially in the middle- and…
In 2023, savoury snacks is predicted to remain by far the best seller in snacks, in retail volume terms. The category continues to enjoy robust retail volume and current value growth in 2023 amid a well-developed culture for snacking occasions. Like…
Despite its maturity, ketchup is witnessing robust growth as lower-quality value offerings gain traction in the category. The surge in retail prices has created a favourable environment for domestic producers, supporting cheaper brands, such as B&B…
RTDs in Guatemala registered healthy volume growth in what is an increasingly popular alcoholic drink, with volume sales increasing by a fifth. RTDs drinks are mainly consumed by younger consumers of under 30 years-of-age, with their bright colourful…
Off-trade RTD tea volume sales have been growing steadily in Guatemala. Some consumers consider RTD tea to be a healthier option than soft drinks, such as carbonated drinks. Tea in general has a wholesome image in Guatemala, which has had a…
RTD coffee is a small, yet stable category in Guatemala which continues to witness steady retail volume growth in 2023, although there has been a slow down due to price increases. Coffee prices have risen in international markets and this has equally…
Rice continues to register price rises, but to a lesser extent than other staple products. Rice, as well as pasta, are seen as affordable staples and are consumed daily. There is also a wide range of brands available, across varying price points, and…